The Depths of Time Exhibition
Brand Activation Campaign
bio
I oversaw the creative direction for the Panerai x Luna Rossa campaign, developing its concept and visual narrative around performance, innovation and Italian excellence. The cinematic approach reflects precision, endurance and a deep connection to the sea.
deliverables
Concept & Art Direction
year
2024
approach
With no watch on set, a detailed 3D reconstruction had to match the lighting and camera movement of the live-action footage. Precise compositing and color grading brought the digital timepiece into the dynamic sailing sequences.
