Luminor Evolution
Video Campaign
bio
I led the creative direction and supervised coverage production for The Depths of Time, a global campaign celebrating Panerai’s heritage through exhibitions in Florence, New York, Shanghai and Miami. My role spanned the visual narrative, key visuals, video storytelling, event photography and social content.
deliverables
Creative & Art Direction
year
2025
approach
A clear creative framework and close coordination with local teams kept the identity consistent across four cities. Static and motion assets were captured together to meet demanding schedules while preserving the campaign’s visual coherence.
