Luminor Marina
Product Video
bio
I led the creative direction and supervised the entire production of the Luminor Evolution global video campaign. I developed the narrative concept and visual language, guiding editing and motion design to connect Panerai’s heritage with its contemporary identity.
deliverables
Video Campaign
year
2025
approach
A mix of styles, heritage references and low-key lighting creates a dynamic, otherworldly mood while keeping product detail at the centre of the film.
