Luminor Destro
Product Video
bio
Creative and art direction for the Panerai Luminor 42mm campaign, bringing the collection into the worlds of underwater exploration and mountain adventure.
deliverables
Creative & Art Direction
year
2026
approach
The photographic campaign follows three references — PAM01710, PAM01711 and PAM01714 — through underwater light, movement and alpine terrain, connecting the watches with the people who wear them.
