Panerai x Luna Rossa
Video Campaign
bio
I conceived and directed the Luminor Destro campaign, blending craftsmanship and technology through traditional oil-paint animation and advanced 3D rendering. I oversaw every creative phase, from concept to final compositing, creating a dialogue between art and innovation.
deliverables
Concept & Creative Direction
year
2024
approach
Working closely with the artist and the 3D team, we harmonized brushstrokes, lighting and reflections between the painted frames and the digital watch.
