Panerai Brand Campaign
Brand Campaign
bio
An immersive journey through Panerai’s world at Museo Marino Marini in Florence. I helped shape the customer journey concept and led the creative and art direction for all video and photography produced to amplify the exhibition.
deliverables
Art Direction
year
2026
approach
From the Panerai family’s origins and military heritage to underwater exploration, adventure and sailing, the exhibition unfolds through a sequence of distinct environments. The campaign film and photographic coverage carry that journey beyond the physical space, connecting the experience with its wider communication.
graphic design
Exhibition poster
