Luminor 42mm
Campaign
bio
Creative and art direction for Panerai’s brand campaign, connecting film and photography through a visual narrative of underwater exploration, mountain adventure and sailing.
deliverables
Concept & Art Direction
year
2026
approach
From the stillness below the surface to the physical intensity of the mountains and the movement of the sea, the campaign brings the watch into the action. A shared visual direction connects the 30-second film with the photographic campaign.
