The Depths of Time Exhibition
Brand Activation Campaign
Brand Activation Campaign
Brand Activation Campaign
Year
'25
Client
Panerai
Service
Creative & Art direction
Year
'25
Client
Panerai
Service
Creative & Art direction
Year
'25
Client
Panerai
Service
Creative & Art direction
I led the creative direction and supervised the full coverage production of The Depths of Time, a global Panerai campaign celebrating the brand’s heritage through a series of exhibitions in Florence, New York, Shanghai, and Miami. My role involved developing the visual narrative, defining the tone and aesthetic across all media — from key visuals and video storytelling to event photography and social content — ensuring coherence and emotional impact throughout the international rollout.
I led the creative direction and supervised the full coverage production of The Depths of Time, a global Panerai campaign celebrating the brand’s heritage through a series of exhibitions in Florence, New York, Shanghai, and Miami. My role involved developing the visual narrative, defining the tone and aesthetic across all media — from key visuals and video storytelling to event photography and social content — ensuring coherence and emotional impact throughout the international rollout.
I led the creative direction and supervised the full coverage production of The Depths of Time, a global Panerai campaign celebrating the brand’s heritage through a series of exhibitions in Florence, New York, Shanghai, and Miami. My role involved developing the visual narrative, defining the tone and aesthetic across all media — from key visuals and video storytelling to event photography and social content — ensuring coherence and emotional impact throughout the international rollout.
© The Depths of Time Exhibition
© The Depths of Time Exhibition
© The Depths of Time Exhibition
Challenge
The main challenge was the extremely limited timeframe to cover both static and video production across multiple locations. The campaign required cinematic video content, key visuals, and on-site coverage for four exhibitions — Florence, New York, Shanghai, and Miami — all produced within tight schedules and differing local setups.
Solution
Through a clear creative framework and close coordination with local teams, we established a consistent visual identity adaptable to each city. I directed the production workflow to capture both static and motion assets simultaneously, optimizing resources without compromising quality. The result was a cohesive and powerful storytelling experience that connected Panerai’s heritage and innovation across continents.
Challenge
The main challenge was the extremely limited timeframe to cover both static and video production across multiple locations. The campaign required cinematic video content, key visuals, and on-site coverage for four exhibitions — Florence, New York, Shanghai, and Miami — all produced within tight schedules and differing local setups.
Solution
Through a clear creative framework and close coordination with local teams, we established a consistent visual identity adaptable to each city. I directed the production workflow to capture both static and motion assets simultaneously, optimizing resources without compromising quality. The result was a cohesive and powerful storytelling experience that connected Panerai’s heritage and innovation across continents.
Challenge
The main challenge was the extremely limited timeframe to cover both static and video production across multiple locations. The campaign required cinematic video content, key visuals, and on-site coverage for four exhibitions — Florence, New York, Shanghai, and Miami — all produced within tight schedules and differing local setups.
Solution
Through a clear creative framework and close coordination with local teams, we established a consistent visual identity adaptable to each city. I directed the production workflow to capture both static and motion assets simultaneously, optimizing resources without compromising quality. The result was a cohesive and powerful storytelling experience that connected Panerai’s heritage and innovation across continents.
Panerai x Luna Rossa
Luminor Evolution
Panerai x Luna Rossa
Luminor Evolution
Panerai x Luna Rossa
Luminor Evolution