Luminor Evolution
Video Campaign
Video Campaign
Video Campaign
Year
'25
Client
Panerai
Service
Video Campaign
Year
'25
Client
Panerai
Service
Video Campaign
Year
'25
Client
Panerai
Service
Video Campaign
I led the creative direction and supervised the entire production of Luminor Evolution Global video campaign, a Panerai video project focused on expressing the evolution of one of the brand’s most iconic watches. My role involved developing the narrative concept, defining the visual language, guiding the editing and motion design, and ensuring coherence with Panerai’s heritage and contemporary identity.
I led the creative direction and supervised the entire production of Luminor Evolution Global video campaign, a Panerai video project focused on expressing the evolution of one of the brand’s most iconic watches. My role involved developing the narrative concept, defining the visual language, guiding the editing and motion design, and ensuring coherence with Panerai’s heritage and contemporary identity.
I led the creative direction and supervised the entire production of Luminor Evolution Global video campaign, a Panerai video project focused on expressing the evolution of one of the brand’s most iconic watches. My role involved developing the narrative concept, defining the visual language, guiding the editing and motion design, and ensuring coherence with Panerai’s heritage and contemporary identity.
© Luminor Evolution
© Luminor Evolution
© Luminor Evolution
Challenge
The challenge was to tell the evolution of such an iconic product in a fresh and unconventional way.
Solution
Used a mix of styles, heritage, and low-key lighting setups to create a dynamic, otherworldly visual mood while highlighting product detail.
Challenge
The challenge was to tell the evolution of such an iconic product in a fresh and unconventional way.
Solution
Used a mix of styles, heritage, and low-key lighting setups to create a dynamic, otherworldly visual mood while highlighting product detail.
Challenge
The challenge was to tell the evolution of such an iconic product in a fresh and unconventional way.
Solution
Used a mix of styles, heritage, and low-key lighting setups to create a dynamic, otherworldly visual mood while highlighting product detail.
The Depths of Time Exhibition
Luminor Marina
The Depths of Time Exhibition
Luminor Marina
The Depths of Time Exhibition
Luminor Marina